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Thinking Like a Great Small Church (Seminar) – Part 5

Here is the next section–and the second practical suggestion–for helping you think like a great small church. Feel free to follow the links to Part 1, Part 2, Part 3, and Part 4. While the last section dealt with the importance of understanding your church’s values, adopting a mission, and casting a vision, this section has to do with busyness and the need to evaluate what your church is doing and why it is doing those things. Please feel free to comment below.


One In; One Out

FullClosetWhile I have lived in a pretty big city, I have never lived in a truly large, urban area. I have watched enough real estate and remodel shows on HGTV to know the homes, especially apartments, are small—really small. I have been told that because of this situation, many people choose to follow a simple rule: When you buy something new, you get rid of something old. When you buy a new pair of pants, before you put them in your closet you have to get out (ideally) your oldest pair of pants. In addition to making sure you have enough room for all your belongings, there is the added benefit of keeping your wardrobe fresh and up to date.

What if we took the same approach with the ministries and activities in our local churches? What if we made it our policy that we do not add a new ministry or regular activity unless we evaluate what we are currently doing and choose to let one go? Church is complicated, probably too much so. I think church should be simpler—especially smaller churches. We usually do not have the financial resources, facilities, or manpower to conduct large numbers of ministries.

Adopting this mindset will help make one of the most difficult transitions an existing church needs to make. We need to move from a destination mindset to a process mentality. When most of our churches were started, whether 20 or 120 years ago, a way of doing church was established and has likely not changed much. It is as if the church has reached her destination. This at least partially explains why it is so difficult for churches to adapt and begin to decline as their communities change. We need to realize that if we drop less effective ministries and programs as we add new ones, the local church will continually be revitalized.

We do not need to change for the sake of change, but we have to be willing to change if we need to. Developing a process mentality will allow us to honestly evaluate our structure, programs, and ministries. Our culture and communities change so fast. If you do not evaluate the operations of your church at least as often as Microsoft releases a new version of Windows, you are running behind. That doesn’t mean you have to change that often, but you do need to evaluate.


Thinking Like a Great Small Church (Seminar) – Part 4

For the past few weeks I have been posting—section by section—the transcript of a seminar I had the privilege to present at the National Association of Free Will Baptists annual convention. That seminar was titled “Thinking Like a Great Small Church”. I have introduced the topic (Part 1), presented some statistics (Part 2), and addressed some realities of leading in a small church context (Part 3). In the next three sections (Parts 4-6) I will offer practical suggestions that I believe will help as you begin to think like a great small church. Part 7 will conclude with some resources that have been particularly helpful to me. I am sure you will find them encouraging as well. The footnotes are from the original paper and the links were added for this post. As always, I pray this is a help and an encouragement to you. Please use the comment section below to offer any feedback, positive or negative.


Barn Targets

Ready, Fire, Aim!

There was a man traveling down a country road when he saw another man with a bow shooting arrows into the side of his barn. The man traveling was curious, so he stopped. When he saw the arrows in the side of the barn, he was amazed. Every arrow was in the very center of a bulls-eye! He asked the man how he was able to hit those bulls-eyes so consistently. He replied, “Come with me.” Together, they walked around to the other side of the barn. The man with the bow pulled out and fired five arrows at random into the side of the barn. Then he took his paint and brush and painted a bulls-eye around each arrow.

A number of years ago, it was all the rage in church leadership circles to develop mission statements and try to implement them. What most churches wound up with was some generic statement that included bringing glory to God, believers together, and the lost to salvation. They found clever, catchy, clichéd ways to say this, but that describes most of them. What they did not include, for the most part, was any reflection of the character, culture, or calling of that individual church. For most churches this effort into mission statement madness appears to have made no discernible difference. For many this exercise was a failure that discouraged and set back the pastor and the church.

There are a couple of common views regarding mission statements. One of those could be summed up as: Without a concise mission statement your church will probably fail and die. The other is that the mission of the local church should be self-evident. Pastor and author Mike McKinley likens it to a major league baseball team.[1] No one expects the New York Yankees to have a mission or vision statement. Everyone knows what their mission is: Win!

I have chosen what I see as a sort of middle ground. I think mission statements are helpful, but not necessary. They are a tool. They help us to stay focused on the task at hand. Just like individuals have a call, gifting, and purpose, so do churches; and a church’s mission statement has to reflect that call, gifting, and purpose. Rather than write a mission statement and then try to conform the church to it, perhaps we should examine our church and write a mission statement that reflects it. I think there are three steps to this process:

1) Values:[2] Every church has things or traits it values. These are the things that make your church different from mine. Start by making a list of your church’s values. These are not the values you wish your church had. These are the actual things your church actually values. Over time you can try to grow this list to include the values you want, but start with the actual reality. I will illustrate with some (not all) of the things I observe that the church I pastor values: a casual atmosphere, a somewhat unstructured worship service, relationships in the church, a come-as-you-are welcome, caring for one another’s physical needs, biblical preaching that teaches, and a racially diverse attendance/membership. In time I would like for generosity toward the community to increase in value, along with other things I believe are important.

What does your church value? Maybe your church’s values include concern for the poor, a fun environment, missions, engaging corporate worship, of social justice issues. No single church can value every good thing. Sit down and make a list of several items. Recruit your leadership to do the same. Compare your lists and talk about the items. Try to build a fairly comprehensive list of your church’s values. There will likely be a fair amount of overlap between some of the items. You can use the larger list to try to synthesize a shorter list of a few things that you value most highly as a church. If you don’t know what is important to your congregation, it will be difficult to move them forward on mission.

2) Mission: This is your biblical mission accomplished through the lens of your values. There are certain things every church ought o be about doing. The Great Commission is the responsibility of every church. But does every church go about accomplishing it in the same way? Of course not!

Some churches are more creative and use music, art, and drama to introduce people to Jesus and lead them toward discipleship. Some are more academically oriented. Still others are very relational by nature. Some churches are highly formal and speak more easily to those who place a high value on tradition. Others are more informal and often appeal to those from a low-income or unchurched background. Neither is more important. Both can be Great Commission churches. A biblical church will accomplish their mission through the things they value. As you discern your values, you will figure out your mission.

3) Vision: By this, I am referring to a specific vision for the future of your church. What good is a sense of mission if it doesn’t translate into action? Vision is where the action is at!

Vision could be defined as goals or a plan. Many churches consider their vision to be the same as their mission, but the mission is a little vague by its very nature. Your church’s vision must be fairly specific. In order to be effective, it must be measurable and definable. It might take the form of a 1-year vision, a 5-year vision, or even a 10-year vision. The vision is where your mission takes on feet.

So you have spent time and energy working through your values, mission, and vision. You are hard at work in your church for the kingdom. You are in a small church, so small changes in your attendance lead to significant changes in your church. What happens if over time your values as a church begin to change? The answer is pretty easy. So does your mission and vision. All three of these need to be reviewed and reassessed on a regular basis. Your church is a living body; just like any living body, it will change over time.

[1] Mike McKinley, Church Planting is for Wimps (Wheaton, Ill: Crossway, 2010) 60.

[2] Jim Powell, Dirt Matters (Bloomington, Ind.: Westbow Press) Chapter 2: “Misplaced Priorities” does an excellent job of defining and describing what is meant and not meant by “Values”.

Thinking Like a Great Small Church (Seminar) – Part 3

Small Church PastorThis is the third installment in the “Thinking Like a Great Small Church (Seminar)” series. (Click for Part 1 and Part 2.) This is the content of a seminar I was privileged to lead a few weeks ago at the National Association of Free Will Baptists annual convention. This seminar was part of a seminar series produced by the Engage Leadership Network at Randall House Publications. As before, any footnotes were from the original paper. any links were addied for this blog post. As you read the following section, do you find it rings true in your experience? Are these three realities discouraging to you? Are they encouraging? Do you disagree with my conclusions? Please comment below. I am still studying issues related to small church leadership; more voices can make for a more full learning experience. We can learn from one another.


Three Undeniable Realities of Pastoral Ministry

Based on the statistics we have seen, there are some realities or truths about pastoral ministry that are undeniable. I am sure there are others we could mention and spend time on, but I will focus on these three:[1]

  1. The vast majority of pastors will never pastor a church larger than 200 people. If the average size church in North America has an attendance of 75, the majority of churches have an attendance less than 100, and Free Will Baptist churches have an average membership of 76, the reality is that most of us will never pastor a mid-size or large church. Most of us will always pastor small churches.
  1. Virtually every pastor will pastor a small church for at least some time in his ministry. I am not referring here to associate, youth, worship, and other pastoral roles, but rather to senior or lead pastor. The various types of associate pastors are more likely to serve in larger churches because those are the churches that most need and are most able to afford the additional staff. For the rest of us, virtually all of us will pastor a small church for at least some time in our ministry. The exception to this might be the large church pastor who is able to transition the ministry to his son or some other leader groomed for that position. Clearly, this is the exception rather than the rule. We all have small church experience.
  1. You can pastor a small church well without settling for less. I will be the first to admit that for most of us, this concept causes a struggle within us. I was sharing my passion for small churches with a friend who replied, “I don’t believe there are any small churches.” What he meant was he didn’t believe there are any insignificant churches. Here’s the rub: Small and insignificant are not the same thing! Your church can be small and significant. Your church can be small and healthy. You can pastor your small church well and it doesn’t mean you are settling for less. None of us wants to settle for less. You would not have made the effort to be here this morning if you wanted to settle for less. You would not have taken the time out of your day if you were willing to settle for less. The good news is you don’t have to. You can pastor your small church well without settling for less.


[1] This section adapted, with permission, from “Thinking Like a great small Church” by Karl Vaters. Accessed July 25, 2014.


Do you agree that these are undeniable realities of pastoral ministry? What are some others you would include? Do you agree with the third point or do you believe small equals less? There’s no judgement here! Please comment below.


Thinking Like a Great Small Church (Seminar) – Part 2


Last week I introduced the seminar (Part 1) I led at the recent National Association of Free Will Baptists (NAFWB) convention. Today, I will share the next section of the seminar. This is the section that deals with some statistics. Bear in mind that while the original seminar was presented to a group of Free Will Baptist leaders, the principles apply to any church. The footnotes are from the original document. The links were added for this blog post. I hope you find this helpful and encouraging. Please feel free to comment below. I look forward to your response.



The National Association of Free Will Baptists is a denomination primarily made up of small churches. This is an undeniable reality. We certainly have some larger churches, but the truth is most of our churches are small. What constitutes a small church? Who decides what category of church yours is? Obviously, there is no absolute standard. The only church size category that appears to be somewhat standardized is the category of the mega-church. A church is considered a mega-church when it averages 2,000 or more in weekend attendance. This clearly will not apply to our discussion.

Various researchers, statisticians, missiologists, and other experts generally mark the transition from small church to medium-size church when attendance crosses the 200-300 mark. Timothy Keller makes the distinction when a church is larger than 200.[1] A leader in the church growth movement, Gary McIntosh, in his book One Size Doesn’t Fit All, also marks the transition from small to medium church when attendance moves beyond 200.[2] Those are just a couple of examples. A quick internet search will reveal the opinions of experts—and those who pretend to be—from across the spectrum.

For those of us in small church ministry, this can be a little discouraging. We all want our churches to grow, but it seems we will always be trapped in small church territory. In fact, the vast majority of churches will always be small churches. This has been true throughout history and it appears it always will be. Could it possibly be this is by God’s design?

Most churches in the United States are small. How small? According to the National Congregations Study, the average congregation has just 75 regular participants.[3] This number has not changed since at least 1998. How about Free Will Baptist churches? Where do we stack up against the national averages? It is difficult to say with any real accuracy. But we do have some clues.

We don’t know exactly how we compare because we don’t collect good data. We collect local church information mostly at the district or quarterly association level. The data is then compiled and forwarded on to the state association level. The information is then compiled and forwarded to the national association level. By the time the information reaches the national level all that is available is state numbers. The local data is not there. This means we cannot report how many churches fall within certain size ranges. We cannot know how many or our churches are small, medium, or large churches.

Another problem is the rest of the church world collects data on attendance or attendance and membership. We only collect membership information. We all know there is often little resemblance between membership and attendance numbers.

All that said, the most recent numbers tell us the average Free Will Baptist church has a membership of 75.[4] While not relating directly to our discussion today, I do want to share some other information. Let me state clearly something most of us already know. The National Association of Free Will Baptists is shrinking by virtually every measure. I surveyed the church and membership information in the last five editions of the Free Will Baptist Church Directory (2010-2014, reporting information for 2008-2012). In that five year span we lost almost 100 churches, we lost over 15,000 members, and the average Free Will Baptist church membership fell from 78.3 to 74.6. This is not a sustainable trend!

While we cannot know how many Free Will Baptist churches fall within the various size ranges, we do have this information about the larger church world in the United States. The following table was taken from the Hartford Institute for Religion Research. According to their statistics, 59% of all Protestant churches in the United States have an attendance of less than 100 people.[5] Small churches are not the exception, they are the norm.

Church Sizes

It is likely these statistics are not new to you. You have heard them—or very similar—many times before. We usually hear these numbers as if they are a problem to be fixed. What if it is not a problem? What if this is God’s design? What if he wants there to be a few really large churches scattered around, a lot of mid-sized churches around the world, and small churches tucked into every nook and cranny of the globe? What if it is his plan? I am not proposing that we become complacent and not try to grow our churches; I am suggesting we become content and quit making church growth the goal.

Some, including researcher Warren Bird, try to make a biblical case for pursuit of mega church status as a goal by referring to Pentecost as “the first mega church”.[6] In my opinion, this is an obvious fallacy. While Acts 2:41 does say that 3,000 people were converted that day, clearly God had no intention of sustaining such a large church. A short time later, Acts 8:1 tells us that a great persecution broke out against the church in Jerusalem, and all except the apostles were scattered. If Bird and others make a case from scripture to justify mega church as the goal, I would make a case from scripture that smaller gatherings of believers scattered around the world is the goal. My aim is to do neither. There is a place and role for churches of all sizes.


[1] Keller, Timothy, Leadership and Church Size Dynamics: How Strategy Changes With Growth, Copyright ©2006 by Timothy Keller, ©2010 by Redeemer City to City. This article first appeared in The Movement Newsletter, and was reprinted in the Spring 2008 edition of Cutting Edge magazine, Vineyard USA. Accessed July 14, 2014.

[2] Accessed July 14, 2014.

[3] American Congregations at the Beginnings of the 21st Century,  Accessed July 14, 2014.

[4] This information is taken from the 2014 Free Will Baptist Yearbook. The numbers are from 2012. The membership average was calculated by dividing the NAFWB membership number of 170,820 by the number of churches, 2,289. The average was actually 74.6, rounded to 75.

[5] Accessed July 14, 2014.

[6] Accessed July 15, 2014. I do not claim to know if he actually considers this a megachurch, but his comments rooting church size directly in Acts 2:41 is certainly a discouragement to those who faithfully labor in the small church context.

Where does your church fit in the size scale? Is your church past of a movement that is shrinking? Do you think some churches are small by God’s design? Is there a role for all church sizes?


Thinking Like a Great Small Church (Seminar) – Part 1

small-church5During the recent annual convention of the National Association of Free Will Baptists—the denomination of which the church I lead is a member—I had the privilege to lead a seminar relating to healthy small church ministry. I had spent time reading The Grasshopper Myth (Fountain Valley, California: New Small Church, 2013) by Karl Vaters as well as his blog ( With Karl’s permission, I used the title of a workshop along with some of his themes he posted on his blog. They are greatly expanded and specifically tailored to my audience of Free Will Baptist church leaders.

I am posting my notes from that seminar here over the course of several posts. Feel free to engage with each section or wait until the end to comment. If I can be of any help to you, especially in a small church ministry context, please do not hesitate to contact me. Most of all, I hope and pray this will be an encouragement to you who labor in the especially hard work of small church ministry. Your work may be hidden from the world, the church conference circuit, the Christian publishing industry, and maybe even your own denomination or church, but it is not hidden from the God who calls you to be faithful to your calling and will reward you accordingly. God bless you all!


I am sure there are many others, including some in this room, who are more qualified to present a seminar dealing with small church issues. Most of us are not new to small church ministry. I am relatively young and relatively inexperienced; but most of my experience is in the small church context. What I will say today is my opinion based on research and experience. That research includes what I believe God’s word says on the matter. I will not read or reference much scripture today, not because I do not think it relevant, but because I will assume we all agree to see this subject from a biblical standpoint. Also, while the Bible has much to say about the church and what we are to believe and teach, it really does not direct us much when it comes to church growth and church size. Some have tried to promote the mega church as “the goal” using scripture, but I will address that in a few minutes. Have any of you ever thought to yourself—or maybe even said out loud, “I pastor (or attend, volunteer in, etc.) a good church. If we only had more people, or more money, or better facilities, or some other thing, we could be a great church.” It has been both my experience and observation that when we adopt that attitude, we tend to begin seeing that attitude in our church. My primary purpose today is to encourage you with the truth that your church can be a great small church. Small and great are not mutually exclusive. They can coexist. Please let me state from the outset: I will not beat up on large churches! I believe there is a place in the kingdom for churches of all sizes. I firmly believe small churches have an important role to play in the kingdom, but so do large churches. Many of the books we rely on, web platforms we utilize, and songs we sing would not be possible without good, godly, Jesus-loving large churches! A great example of this is the Bible application many of you have on your phone or tablet. If you are using the most popular Bible app most of us use was developed by a single church. I will not demonize large churches simply to make me feel better about my small church; there are too many legitimate reasons to love my small church.

What is “The Grasshopper Myth”?

Karl Vaters is pastor of Cornerstone Christian Fellowship[1] in Fountain Valley, California, blogger at, and author of The Grasshopper Myth. Karl started using the term “Grasshopper Myth” to refer to the inferiority complex suffered by many small churches and their leaders. The phrase comes from Numbers 13:32-33, “All the people we saw there are of great size…We seemed like grasshoppers in our own eyes, and we looked the same to them.” What is The Grasshopper Myth? The Grasshopper Myth is the false impression that our small church ministry is less than what God says it is because we compare ourselves with others[2]. I have come to believe that a great deal of the problem lies in the mirror. Part of the problem is how we view ourselves. As small churches and small church leaders, we are not second-class members of the kingdom. We have a vital role to play. But the truth is that we will never accomplish God’s mission for our churches as long as we are busy navel-gazing.

[1] Cornerstone Christian Fellowship, 17575 Euclid St., Fountain Valley, California, pastor Karl Vaters. Cornerstone is associated with the Assemblies of God denomination.

[2] Karl Vaters, The Grasshopper Myth (Fountain Valley, California; New Small Church) Introduction.

Does this sound familiar? Does this describe your ministry? Please comment below. Check back next week for the next section of my seminar.


Weekend Reading: The Strategically Small Church by Brandon J. O’Brien


I pastor a small church. I’m not ashamed of my church or the fact it is small. We’re actually pretty The Strategically Small Church by Brandon J. O'Brientypical. Most churches in America—and around the world, for that matter—are small. There is no shame or sin for a church to be small. It shouldn’t become complacent in its smallness, but it can be content.

As I have spent a fair amount of time lately reading, praying, and thinking about ministry in a small church context, I have come across a handful of books which have been particularly helpful. One of those is The Strategically Small Church (Bloomington, Minnesota: Bethany House Publishers, 2010) by Brandon J. O’Brien.

Don’t let the title fool you; by “strategically” small, he does not mean intentionally small. In a nutshell, he is referring to a small church embracing its smallness in size and leveraging that for kingdom greatness. Consider this from the introduction:

What is a strategically small church? A strategically small church is one that has become comfortable being small, because it has learned to recognize the unique advantages of its size. A strategically small church realizes it can accomplish things that larger churches cannot. This doesn’t make it better or godlier. But it means it can proceed in ministry not from a sense of its deficiencies, but from confidence in its strengths. Strategically small churches are strategic for the kingdom of God, because when they embrace their identity, they can make an enormous impact. (page 15)


The main thrust of the book is to identify and describe traits that come somewhat naturally to the healthy small church. These traits become the titles for the central chapters of the book:

  • Keeping It Real: The Authentic Church
  • Keeping It Lean: The Nimble Church
  • The Work of the People: The Equipping Church
  • New Focus on the Family: The Intergenerational Church

In Chapter One, O’Brien goes head to head with the typical definition of success in ministry—bigger numbers, budgets, and buildings. He sets the stage for the rest of the work by redefining success, or at least trying to jettison the old definition. One of the primary problems is our expectations of what success ought to look like.

As a dear friend and mentor of mine likes to say, you can do two things with expectations. You can meet them, or you can change them. I say we change them. To do that, pastors of smaller churches must help their people learn to see for themselves. Or more precisely, to see the world as Jesus sees it. And that means the pastor must help his people value the mustard seed and view the church as if they were the first people ever to lay eyes on it, to put aside unreasonable expectations, cast their seeds, and trust God for the harvest. (page 36)

In Chapter Two, O’Brien tells the stories of four ministries that recognized the positive traits that come with smallness and took intentional steps to adopt those traits. Chapters 3-6 focus on those traits occur more naturally in small churches. Small churches can’t effectively stage a large production every Sunday. While they should (and usually do) focus on doing things with as much excellence as they are capable, the real focus is, or at least should be, on building an intimacy that comes through authenticity. Large churches with large leadership structures and large ministries to be coordinated often have trouble making rapid changes and quick decisions. A small church can and should keep its program offerings more lean, nimbly enabling them to respond more quickly to changes in the community, needs inside and outside the church, and ministry opportunities they are particularly gifted for. Because smaller churches cannot hire professional staff to do and lead ministry they have to rely more heavily on the lay-members of the congregation. We often say that like it is a bad thing, but that is exactly how Ephesians 4:11-13 directs us to operate.

11 So Christ himself gave the apostles, the prophets, the evangelists, the pastors and teachers, 12 to equip his people for works of service, so that the body of Christ may be built up 13 until we all reach unity in the faith and in the knowledge of the Son of God and become mature, attaining to the whole measure of the fullness of Christ.

Typically, larger churches (and many small ones try to) offer a huge array of age-specific, age-segregated ministry programming to cover the entire spectrum of life, cradle to grave. Most smaller churches do not have the resources to produce, manpower to operate, or enough population in the various age categories to warrant such age-specific ministry. Instead, they often do what societies, communities, and churches have done for centuries: inter-generational ministry. I do not understand why for the past several decades we have been afraid for relationships to form between generations. Why do we discourage children, adolescents, and adults from worshiping together and learning from one another?

O’Brien closes the book with what I think is an interesting insight. While the largest churches continue to grow, one of the trendiest ways for this to happen is to move to a multi-sight model where the there is one preacher transmitting the sermon to multiple locations. This continues to elevate the singular task of preaching as if it is the lone ministry of the local church. Please don’t misunderstand me. Preaching is incredibly important, but it is not the pastor’s only job. Because of celebrity preachers, even small church pastors feel the pressure to hit a home run every week with their sermon. The truth is that no one bats a thousand! We all strike out from time to time.

One of my tasks as the pastor of a small church is to actively disciple my congregation, and a good portion of that happens during the sermon on Sunday morning. But it also has to happen at other times. When I am doing that, I have the opportunity to identify potential leaders that I can help train to do the work of the ministry. This includes preaching. As pastors, we need to guard our pulpits; but we need to not be stingy with them! You people will endure some poor preaching from time to time. I have some bad news for you: They already do. I believe one of the reasons we have a shortage of pastors, especially for smaller congregations is that we are not raising them up. I am as guilty as the next pastor, but I am committed to changing that.

The intimate, nimble, authentic, effective small church is the perfect incubator to train new leaders who can continue to guide the local small church in those traits. In emphasizing this, O’Brien plays down the importance of preaching a little too far. That said, he does bring some balance back into local church leadership.

I highly recommend The Strategically Small Church. If you are the pastor or another leader in a small church, you really should invest in this encouraging read. There are at least three take-aways I will leave you with:

  1. The Strategically Small Church and author Brandon J. O’Brien are another voice in the growing chorus of leaders and writers celebrating the value and place in the kingdom of God for small churches and their leaders. Over the next several weeks I hope to introduce some more.
  2. The book introduces new ways to evaluate—a new paradigm, if you will—the ministry of your small church. This is healthy and helpful.
  3. As it introduces these traits that ought to be somewhat natural in the healthy small church, it illustrates and demonstrates what they can look like in the small church context. This is also helpful and incredibly encouraging.

I would encourage you to get this book and read it. I hope it helps shape your view of the small church as it has helped shape mine.

The vast majority of churches in America are small churches; how about yours? Do you feel undervalued and underappreciated because of leading a small church? Have you already read The Stategically Small Church? What did you think about the book? Please share in the comments below—and be encouraged!


Weekend Reading: Fusion by Neslon Searcy

Fusion by Nelson SearcyI have a love/hate relationship with conferences and conference speakers. I love sitting in a big room in a large crowd soaking in the teaching. I love being exposed to new and innovative resources. I love the energy. I love the music. I love meeting new people. I love so much about the conference experience.

And then I come home. What a let-down. At least that is often my perception. That is when I realize that just about everything I have just learned is completely useless in my small church environment.

Several years ago I had the privilege to serve in a support role on the staff of a large church; it certainly seemed large to me. To the researchers who track these things it would be considered mid-sized. Our attendance was somewhere in the 500 range. While serving there, one of the staff pastors and I went to the Innovative Impact conference hosted by Woodlands Church (known then as Fellowship of The Woodlands) in The Woodlands, Texas. One of the speakers at this conference was Nelson Searcy.

Nelson Searcy is the founding pastor of The Journey Church in New York City. He is the author of several books, including Fusion: Turning First-Time Guests into Fully-Engaged Members of Your Church (2007, Regal). Searcy is an engaging speaker and an innovative, entrepreneurial leader. Fusion reflects this.

In Fusion, Searcy lays out a step-by-step plan to take visitors that have been attracted to your church and guide them down a track toward becoming members who are completely immersed in the life of the church. That is a great goal. In spite of that great goal, there are several problems with the book.

Fusion is a business book about becoming more successful at the business of growing the local church. Searcy talks some of evangelism and spiritual growth, but mostly Fusion is about church growth. As if that is not frustrating—or even insulting—enough, he spiritualizes these business principles by adding a variety of biblical proof texts taken completely out of context. Remember, you can make the Bible mean anything you want it to by removing or changing the context. By relying on business growth and leadership principles to build the church, he cheapens the value of the work of the Holy Spirit and minimizes the hard work of discipleship. Assimilating guests into the church becomes a numbers game much like a career in sales. It becomes about the number you can get to stick. We want visitors to stick around, but they are not really part of your church unless they are being discipled.

Fusion is written for the large church trying to become larger. In the spirit of full disclosure, I am a small church pastor. I pastor a small church. Those statements sound like they mean the same thing, but they don’t. I picked up a copy of this book because I wanted to be better at connecting visitors with the church, as we should all be. But Fusion simply is not practical for the small church, at least not for the really small church. One example of this is the sample letters and emails to be sent out to guests. They all recommend the pastor who taught that Sunday should send or sign the messages. Searcy is working under the assumption that churches (at least the ones he works with) routinely have multiple pastors. This is as opposed to most churches, which actually have the pastor as the only staff member.

Fusion is a marketing tool to increase sales of Searcy’s other products. One of the primary products being promoted in this book is “The Assimilation Seminar”. I wish I had thought while reading the book to count the number of times the seminar or the “Assimilation System” were mentioned by either Searcy or one of the testimonials peppered throughout the book. Searcy is as much a salesman as a pastor. His website,, is full of seminars, workshops, ebooks, coaching opportunities, and other products to make your church larger, because that is what really counts.

Searcy implies if you will follow his system your church will grow. In Fusion, Searcy does not provide principles for assimilation that may lead to church growth. He does not provide general guidelines. He does not simply provide examples. He provides a system. Searcy makes no secret he is providing a system. He calls it “The Assimilation System”. The implied guarantee of church growth comes mostly from the handful of hand-picked testimonials scattered throughout the book. It was glaringly obvious he did not include testimonials from those church leaders who had implemented Searcy’s system, prayed, and worked and did not see meaningful church growth simply because that may not have been God’s will for them at that time. These leaders were given a false hope and a false promise.

Searcy implies church growth is the goal. Sure, God wants us to reach new people; but this is apparently so the local church can be bigger. It is not just this book. In the store on his website, there is an entire section devoted to breaking size “barriers” as if we have some biblical mandate to grow a bigger congregation. By the way, I have read the entire Bible. There is no such mandate. That pressure is purely man-made. The goal is not bigger churches, it is healthy churches that disciple believers and send them out to do ministry. On a side note: if you send them out, they are no longer at your church to be counted. GASP!

I do not question Searcy’s motives. I suspect his heart is at least somewhat pure in this. I just get so irritated at the arrogance of some (not all, by any means!) pastors of large churches who seem to work under the assumption that since they did X and became “successful”, if you will do X you will be successful as well. The vast majority of churches in North America and around the globe are small churches. They are doing good work discipling believers, performing social work, and planting new churches. Please do not demean those churches and their leaders by implying they are less because they are small.

Have you read Fusion by Nelson Searcy? What did you think about it? You are welcome to add your comments below, whether you agree with me or not!


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