The Church Blog (Part 1)
One of the primary administrative tasks of church leaders is communication. As church leaders, we strive to communicate effectively with our congregation. We communicate our goals, our mission, our plans in pursuit of the mission, and a host of other information. We also strive to communicate effectively with our community. We want to communicate spiritual truth, work the church is doing in the community, and opportunities to interact with the Gospel. There are many methods of communication, and most are valid. In order to fully communicate with your church and community will require the use of more than one method. These include printed materials distributed at church (such as bulletins, newsletters, etc.), mass media (such as newspaper, radio, or television advertisements and mass mail), spoken communication from church leaders (such as announcements during church services), and electronic communication (such as email, electronic newsletters, web sites, and blogs). Due to the obvious scope of the topic of communication this paper will focus on communicating with the church and community with a church blog.
Throughout history, the church has adopted new technologies to use in the furtherance of its mission. With the invention of movable type, the Bible was the first book published and has continued to be the best-selling book of all time. With the invention of the wireless radio, pastors and churches quickly adopted this new medium for spreading the gospel. As the larger society adopted the use of television for entertainment and information, pastors and churches also took advantage of this new medium. Once again, we find ourselves at a pivotal time in technological history. We are in the internet age. Again, churches are presented with the opportunity to embrace a new medium with which to reach out to the unchurched, communicate with the flock, and position themselves for additional opportunities to pursue their mission.
There are many ways that churches can enter into this internet age and stake out a place on the World Wide Web. The most common approach is for a church to maintain a web site. The problem with this approach is that to maintain traffic to the web site, it has to be dynamic. The content has to be constantly changing, constantly being updated. This typically does not happen. Perhaps the primary reason is the administrative work and technical knowledge required. As a result, it simply becomes a flyer with information that is posted on the internet. I believe a better answer is the weblog, or blog. There is almost no reason why any church can not or should not have a home on the internet in the form of a blog.