The Church Blog (Part 3)
What is the purpose of your church’s blog? What are you trying to communicate? Ultimately, that is what blogging is. It is communicating. There is not one correct answer to these questions. The pastor could use the blog as a personal spiritual journal, serving as an example for his congregation. The pastor or other church leaders could use the blog to post a daily devotional thought tailored to the individual church and its struggles and celebrations. It could be a place for continuing discussion of the pastor’s Sunday sermon. The blog could be a place to post news items relevant to the church, Christianity, or the broader culture. Certain themes could be assigned to particular days of the week. On Monday, the calendar for the upcoming week and beyond could be presented. Tuesdays could promote missions. A devotional thought about worship could be posted on Wednesday. This is limited only by your imagination.
Any of these blog posts could be posted in almost any media form. Many blogs are simply text. You can also add photographs, either personal photos related to your church or stock photos. Another fun way to make your blog stand out is to include video. Again, this can be video that is specific to your church, such as from a church picnic or baptismal service, or it can be other relevant video clips available from many sources. You can even include videos from other web sites such as YouTube, Tangle (formerly GodTube), or Vimeo.
One other element of the blog that must not be overlooked is the comments section. When you set up the blog, you can choose whether or not to allow readers to comment. You can simply allow them, or you can moderate them. If you choose to moderate the comments, all new comments will be sent to whoever maintains the blog for comment approval. Only after the comment is approved will it appear for public viewing. A third option, which I would not recommend for a church blog, is to simply not allow comments at all. As more individuals comment, it can help build a sense of community among those who utilize the blog, and ultimately the entire local church.
As you can see, a blog can be as simple or elaborate as you would like. It is flexible enough to serve whatever purpose you envision for it. It can be a great way to involve additional individuals in ministry, whether providing content for the blog, maintaining it, or interacting in the comments section. With the continually growing presence of the internet, a blog is another great avenue to build a sense of community in your local church. Shouldn’t your church take advantage of this opportunity to reach out, communicate, and take hold of the future?