Weekend Reading: Fusion by Neslon Searcy
I have a love/hate relationship with conferences and conference speakers. I love sitting in a big room in a large crowd soaking in the teaching. I love being exposed to new and innovative resources. I love the energy. I love the music. I love meeting new people. I love so much about the conference experience.
And then I come home. What a let-down. At least that is often my perception. That is when I realize that just about everything I have just learned is completely useless in my small church environment.
Several years ago I had the privilege to serve in a support role on the staff of a large church; it certainly seemed large to me. To the researchers who track these things it would be considered mid-sized. Our attendance was somewhere in the 500 range. While serving there, one of the staff pastors and I went to the Innovative Impact conference hosted by Woodlands Church (known then as Fellowship of The Woodlands) in The Woodlands, Texas. One of the speakers at this conference was Nelson Searcy.
Nelson Searcy is the founding pastor of The Journey Church in New York City. He is the author of several books, including Fusion: Turning First-Time Guests into Fully-Engaged Members of Your Church (2007, Regal). Searcy is an engaging speaker and an innovative, entrepreneurial leader. Fusion reflects this.
In Fusion, Searcy lays out a step-by-step plan to take visitors that have been attracted to your church and guide them down a track toward becoming members who are completely immersed in the life of the church. That is a great goal. In spite of that great goal, there are several problems with the book.
Fusion is a business book about becoming more successful at the business of growing the local church. Searcy talks some of evangelism and spiritual growth, but mostly Fusion is about church growth. As if that is not frustrating—or even insulting—enough, he spiritualizes these business principles by adding a variety of biblical proof texts taken completely out of context. Remember, you can make the Bible mean anything you want it to by removing or changing the context. By relying on business growth and leadership principles to build the church, he cheapens the value of the work of the Holy Spirit and minimizes the hard work of discipleship. Assimilating guests into the church becomes a numbers game much like a career in sales. It becomes about the number you can get to stick. We want visitors to stick around, but they are not really part of your church unless they are being discipled.
Fusion is written for the large church trying to become larger. In the spirit of full disclosure, I am a small church pastor. I pastor a small church. Those statements sound like they mean the same thing, but they don’t. I picked up a copy of this book because I wanted to be better at connecting visitors with the church, as we should all be. But Fusion simply is not practical for the small church, at least not for the really small church. One example of this is the sample letters and emails to be sent out to guests. They all recommend the pastor who taught that Sunday should send or sign the messages. Searcy is working under the assumption that churches (at least the ones he works with) routinely have multiple pastors. This is as opposed to most churches, which actually have the pastor as the only staff member.
Fusion is a marketing tool to increase sales of Searcy’s other products. One of the primary products being promoted in this book is “The Assimilation Seminar”. I wish I had thought while reading the book to count the number of times the seminar or the “Assimilation System” were mentioned by either Searcy or one of the testimonials peppered throughout the book. Searcy is as much a salesman as a pastor. His website, www.churchleaderinsights.com, is full of seminars, workshops, ebooks, coaching opportunities, and other products to make your church larger, because that is what really counts.
Searcy implies if you will follow his system your church will grow. In Fusion, Searcy does not provide principles for assimilation that may lead to church growth. He does not provide general guidelines. He does not simply provide examples. He provides a system. Searcy makes no secret he is providing a system. He calls it “The Assimilation System”. The implied guarantee of church growth comes mostly from the handful of hand-picked testimonials scattered throughout the book. It was glaringly obvious he did not include testimonials from those church leaders who had implemented Searcy’s system, prayed, and worked and did not see meaningful church growth simply because that may not have been God’s will for them at that time. These leaders were given a false hope and a false promise.
Searcy implies church growth is the goal. Sure, God wants us to reach new people; but this is apparently so the local church can be bigger. It is not just this book. In the store on his website, there is an entire section devoted to breaking size “barriers” as if we have some biblical mandate to grow a bigger congregation. By the way, I have read the entire Bible. There is no such mandate. That pressure is purely man-made. The goal is not bigger churches, it is healthy churches that disciple believers and send them out to do ministry. On a side note: if you send them out, they are no longer at your church to be counted. GASP!
I do not question Searcy’s motives. I suspect his heart is at least somewhat pure in this. I just get so irritated at the arrogance of some (not all, by any means!) pastors of large churches who seem to work under the assumption that since they did X and became “successful”, if you will do X you will be successful as well. The vast majority of churches in North America and around the globe are small churches. They are doing good work discipling believers, performing social work, and planting new churches. Please do not demean those churches and their leaders by implying they are less because they are small.
Have you read Fusion by Nelson Searcy? What did you think about it? You are welcome to add your comments below, whether you agree with me or not!